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Those Geico commercials are catchy. And not just because the company spends millions on clever, funny spots. The claim that they can offer the cheapest price is pretty enticing, if we’re being honest.
Comparing an online carrier’s prices to your local agent’s prices is like comparing apples to oranges.
If you’re already on the Geico train, take a look at what you’re missing while you’re saving a buck or two.
Over the years, your local agent will truly get to know you and your family, your needs and milestones, and much more. Someone you talk to on the phone at Geico – and will you ever get the same person twice? – won’t know you as well, and can’t offer the same level of customer service. Because your local agent knows your true needs, he can offer you better advice so you can purchase the coverages you need. Ultimately, that’ll save you money down the line if your home is damaged or you get in an accident.
When your agent really, really knows you, she can offer personalized, customized service. And that’s the whole point of using an expert adviser. They know things that you don’t about insurance. They have the industry knowledge and expertise to advise you on matters that you don’t even know you need – which will save you a ton of money down the road.
Let’s face it: You have to put a lot of trust in your insurance agent, precisely because you don’t know the intricacies of insurance laws and the ins and outs of the coverages in a collision. But your insurance advisor does. He should walk you through the complexities with ease, putting difficult insurance concepts into plain language that you can understand.
In essence, you must be able to completely trust your agent to do what’s best for you. Will a stranger on the phone do that? Probably not. But your local agent who sees you about once a year and is your neighbor will definitely put you at ease.
From one year to the next, your local agent is available and accessible to you at any time. When you call a digital insurance provider, there’s no way you’ll ever speak to the same representative twice. In fact, it’s quite possible that every time you call the company, you’d have to explain your situation, over and over again. It’s like meeting a new agent, every time you call.
The experience with your local agent will be much different. Because she knows you and has served you with diligence over the years, you can jump back into that comfortable relationship every time you get together – just like you would an old friend whom you hadn’t seen in awhile.
A few dollars saved doesn’t replace the agent who can really know you, offer personalized, continuous service of the years, and whom you can trust. Why put your livelihood and your family at risk just by trying to save a buck? Give yourself the the kind of insurance advisor-to-customer relationship you deserve, and go local.
What’s been good about your experience with a local agent?